CX301 – CX Implementation & Measurement

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Unit code & Title	CX301 - CX Implementation & Measurement
Pre-requisite	Not Applicable
Delivery modes	On-campus; Online;
Credit points	10
Study commitment	Average of 150 hours of teaching, learning and assessment over the trimester.
Scheduled learning (On-campus)	2 × 3 hours on-campus seminar and tutorial weekly (for block mode)
Scheduled learning (AIA Online)	Recorded contents + 2 × 3 hour online seminar and tutorial weekly
Learning Outcomes	ULO1: Analyse and identify organisations that demonstrate potential growth through the application of a CX approach. ULO2: Improve and practice application of CX Strategy and implementation to a new organisation. ULO3: Understand and apply the theories of CX Implementation & Measurement. ULO4: Analyse and identify an area of CX improvement that demonstrates potential growth for a selected organisation. ULO5: Improve and practice application of CX Design and implementation to a new CX improvement. ULO6: Formulate a cohesive, industry-appropriate portfolio presentation that combines CX Strategy & Design implementation and measurement.

Overview

In this unit students will build on their understanding of CX Design & Strategy to learn and apply the process of CX implementation and measurement.

Using a case study organisation, students will undertake a high-level CX strategy and CX improvement design and then learn and apply the basics of implementation and measurement.

The unit will culminate in the development and presentation of a portfolio project that can be used by students as a resource for seeking CX-related employment following completion of the undergraduate degree.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit Current student page

Important Dates

Refer to Academic Calendar