CX102 – Introduction to Customer Experience (CX) Design

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Unit code & Title	CX102 - Introduction to Customer Experience (CX) Design
Pre-requisite	Not Applicable
Delivery modes	On-campus; Online;
Credit points	10
Study commitment	Average of 150 hours of teaching, learning and assessment over the trimester.
Scheduled learning (On-campus)	2 × 3 hours on-campus seminar and tutorial weekly (for block mode)
Scheduled learning (AIA Online)	Recorded contents + 2 × 3 hour online seminar and tutorial weekly
Learning Outcomes	ULO1: Understand and apply the fundamental theories and tools of CX Design to a business of their choice. ULO2: Undertake and analyse quantitative data analytics and desktop customer research. ULO3: Undertake and analyse qualitative ethnographic customer research. ULO4: Develop and present an analysis of customer research to inform a CX Design approach. ULO5: Understand and apply the theories and tools of idea generation to a customer problem. ULO6: Understand and apply the theories and tools of designing ideal CX future states. ULO7: Understand and apply the theories and tools of CX prototyping. ULO8: Understand and apply the theories and tools of customer improvement implementation. ULO9: Develop and present a customer improvement solution to an existing customer challenge for a business of their choice.

Overview

In this unit students will expand their understanding of design approaches in business by learning and applying the theories and tools of Customer Experience (CX) Design to a selected case study.

Students will apply various CX research and practice approaches to understand the customer experience of a range of researched customer personas. Students will define an area for customer improvement, develop improvement ideas, design an ideal CX future state and develop and test a customer improvement prototype.

The unit will culminate in a documented summary and pitch presentation of a developed CX improvement to industry guests.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit Current student page

Important Dates

Refer to Academic Calendar