CX101 – Introduction to Design in Business

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Unit code & Title	CX101 - Introduction to Desing in Business
Pre-requisite	Not Applicable
Delivery modes	On-campus; Online;
Credit points	10
Study commitment	Average of 150 hours of teaching, learning and assessment over the trimester.
Scheduled learning (On-campus)	2 × 3 hours on-campus seminar and tutorial weekly (for block mode)
Scheduled learning (AIA Online)	Recorded contents + 2 × 3 hour online seminar and tutorial weekly
Learning Outcomes	ULO1: Describe the role of design as a strategic resource in business. ULO2: Explain how design-led innovation can create new business opportunities. ULO3: Review, compare and critically examine past and current examples where design-led innovation transformed a business or/and industry sector. ULO4: Collaborate effectively and professionally within a team to develop a case study presentation./li> ULO5: Demonstrate proficiency in written and oral communication.

Overview

In this Unit students will research the origins of the ‘Design in Business’ movement, analyse case studies of successful
and failed businesses and identify lessons that can be applied broadly to the future of business. Based on this formative understanding, students will then be introduced to the basic theories and tools of Design
Thinking to apply to a business challenge for a nominated organisation. Students will define a specific problem,
generate ideas for solutions to this problem, prototype a preferred solution and develop a high-level implementation plan using the theories of Lean & Agile methodology.

The unit will culminate in a pitch presentation of the overall design process undertaken.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit Current student page

Important Dates

Refer to Academic Calendar