BUS404 – Business Strategy and Analytics

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BUS404 – Business Strategy and Analytics

Unit code & Title BUS404 - Business Strategy and Analytics
Pre-requisite Not Applicable
Delivery modes On-campus; Online;
Credit points 10
Study commitment Average of 150 hours of teaching, learning and assessment over the trimester.
Scheduled learning (On-campus) 2 × 3 hours on-campus seminar and tutorial weekly (for block mode)
Scheduled learning (AIA Online) Recorded contents + 2 × 3 hour online seminar and tutorial weekly
Learning Outcomes
  • ULO1 Discuss the concepts behind business analytics in strategic decision-making.
  • ULO2 Explore and apply prescriptive analytics in solving business problems, including the various methods – optimisation, simulation modelling, MCDM, AI, expert systems, and case-based reasoning.
  • ULO3 Discuss the challenges of the application of analytics in strategic decision-making.
  • ULO4 Present analytics findings and solution proposal for strategic decision-making using the above analytics methods.
  • ULO5 Working collaboratively with team members to conduct analysis and prepare findings in presentation and report.

Business Strategy and Analytics covers both the theoretical and practical aspects of data analytics, particularly prescriptive analytics, on where it fits and improves strategic decision-making.

This unit focuses on the applying of the analytics methods to identify optimal solutions for achieving business objective within real-world constraints; analysing business problems using complex analytics methods including Monte-Carlo, discrete, and continuous simulations.

Students learn to apply advanced analytics methods – multi-criteria decision-making (MCDM), mature expert systems (ES) and case-based reasoning. It also explores the emerging analytics techniques based on deep learning and cognitive computing.

The unit is aligned with the following course learning outcome (CLO):

• CLO2: Apply systems thinking to analyse and design business systems for effective planning and strategy formulation.
• CLO3: Critically evaluate and apply advanced techniques in Business Process Reengineering (BPR), software engineering, and enterprise architecture to optimise business operations and decision-making.

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit Current student page

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