BUS303 – Measuring Transformation Success

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BUS303 – Measuring Transformation Success

Unit code & Title BUS303 - Measuring Transformation Success
Pre-requisite Not Applicable
Delivery modes On-campus; Online;
Credit points 10
Study commitment Average of 150 hours of teaching, learning and assessment over the trimester.
Scheduled learning (On-campus) 2 × 3 hours on-campus seminar and tutorial weekly (for block mode)
Scheduled learning (AIA Online) Recorded contents + 2 × 3 hour online seminar and tutorial weekly
Learning Outcomes
  • ULO1: Understand how digital technologies and business models have changed competitive dynamics across industries, and how digital disruptors like Amazon, Google, and Alibaba have created new digital strategies to achieve business success.
  • ULO2: Define initiatives and programs required to establish the competencies of digital culture and leadership throughout an organisation.
  • ULO3: Understand, develop, and apply performance measurement metrics and indicators in a business transformation context.
  • ULO4: Develop an implementation strategy for digitization across an organisational value network that preserves core business and creates competitive advantage in new markets.
  • ULO5: Critically evaluate and discuss the commercial outcomes and ethical implications of transformation using measurement indicators as an evidence base.
  • ULO6: Work independently and in collaboration to demonstrate constructive, data-driven, creative professional behaviours.

The digital economy demands innovative approaches to business, and the history of digital disruptors like Google, Amazon, and other Silicon Valley tech ‘unicorns’ demonstrates the potential for commercial success that digitization can hold. Yet in many cases, organisational ‘transformation’ can be a vague concept referring only to small or isolated initiatives. The opposite should be true, with transformations being authentic, intensive, well managed, and comprehensive across a business value network. Measuring the results of transformation initiatives is vital to enhance corporate performance and improve the health of an organisational culture. In this unit, students will explore the history and character of disruptive businesses and learn methods to understand, measure, evaluate, and implement business transformations. Students will develop the digital literacy and leadership skills required to build the evidence bases for a successful and sustainable organisational transformation.

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