ANA301 – Social Media Analytics – Analytics Institute

ANA301 – Social Media Analytics

Unit code & Title	ANA301 - Social Media Analytics
Pre-requisite	Not Applicable
Delivery modes	On-campus; Online;
Credit points	10
Study commitment	Average of 150 hours of teaching, learning and assessment over the trimester.
Scheduled learning (On-campus)	2 × 3 hours on-campus seminar and tutorial weekly (for block mode)
Scheduled learning (AIA Online)	Recorded contents + 2 × 3 hour online seminar and tutorial weekly
Learning Outcomes	ULO1: Apply practical knowledge of the theory and processes in social media analytics to improve business performance. ULO2: Develop and apply analytical thinking at work to transfer business problems into analytics tasks. ULO3: Select appropriate tools to collect data from social media platforms following ethical rules. ULO4: Perform basic social network analysis and visualisations to discover user groups of interest. ULO5: Understand the applicable scenarios and benefits of advanced social analytics techniques. ULO6: Communicate findings and recommendations effectively in written and verbal format with data visualisation tools. ULO7: Understand the advantages and limitations of the social analytics technologies and tools and deploy the selected ones based on business needs. ULO8: Understand the variety of application scenarios in different domains and industries.

Overview

The purpose is to introduce fundamental statistical concepts and techniques with a wide range of real-life practices and hands-on tutorials to students who want to engage in a data-centric career. Topics covered in this unit include basic statistical measures and graphics, data exploration techniques, fundamental probability and probability distributions, sampling distributions, confidence intervals, hypothesis testing, correlation, group comparison, simple linear regression, and the Chi-Square test.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit Current student page

Important Dates

Refer to Academic Calendar